Spec Magazine Book Ad

Client

Timothy Ferriss is an American entrepreneur, investor, author, podcaster, and lifestyle guru.

Challenge

The client wanted to drive sales for his book, The 4-Hour Work Week, among adults interested in work situations other than the standard 9-5 job.

Solution

This book ad speaks to the target audience by appealing to their desire to own their careers, and re-think the standard 9-5 work situation. With an unexpected image of a desk on the beach, it grabs attention and ignites the reader’s imagination, encouraging them to think differently about their work.

The benefit-driven copy is easy to skim and offers social proof with critical praise and the book’s bestselling status. The copy is engaging and compelling, with a clear CTA.