Spec Marketing Email for The Kennedy Center

Client

The Kennedy Center is the nation’s performing arts center. It presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra.

Challenge

Anticipating a busy spring season with full Inboxes and packed calendars, the Marketing/Advertising Department needed help promoting its performances of La Bohème and Swan Lake.

Solution

I made an emotional appeal to invite the reader into the dramas of the performances to spark interest and encourage them to purchase tickets. Knowing that the target audience is a lover of the arts, I focused on appealing to timeless and enduring themes of friendship, romance, and tragic love stories to elevate the descriptions and encourage the reader to buy into the experience.