CSRwire Blog Post

Client

CSRwire is a dedicated, real-time source for sharing major news and updates focused on corporate social responsibility (CSR).

Challenge

The client wanted to share stories and engaging content with its readers about how good corporate citizenship makes great business sense.

Solution

I wrote a seven-part blog series exploring the best practices of companies recognized as the most community-minded in the country. In this post, I told the story of how FedEx lent its logistical expertise and network to become a key player in the recovery efforts in the aftermath of Hurricane Sandy.

I used narrative, quotes, and examples to demonstrate how FedEx connected its corporate citizenship efforts with employee satisfaction, skill development, and enhancing its brand.