Civic 50 Conference Board Article

Client

The Conference Board is a member-driven think tank that delivers trusted insights. Its mission is to help leaders navigate the biggest issues impacting business and better serve society.

Challenge

The Conference Board wanted to share insights and best practices with its members to help them understand how good corporate citizenship makes good business sense.

Solution

I wrote this article to present the compelling business case for corporate citizenship. To do this, I shared stats and case studies from Points of Light’s Civic 50 ranking of the 50 most community-minded companies in the country. The article presents business case research demonstrating how employee volunteering supports the business bottom line, along with short case studies from The Civic 50 and insights from survey data.

The business research and data resonated with a business audience and provided them with useful information in an easy-to-read format.